About the group
Yi Jia International Group, founded on 28 March, 2004, has over 30 subsidiaries around the world, with businesses spanning across over 50 countries and territories worldwide in a wide range of sectors, including cosmetics, jewellery, tourism, agricultural ecology and production, e-commerce, real estate, training and high-tech products, etc.
Yi Jia International features three major product lines, namely, MAIONE for skin care, MIRIKEL for nutrition and Vii for daily necessities. All products are produced based on the principle of never hurting animals by adopting plants as raw materials instead. Yi Jia International is equipped with a professional team combining R&D, production, sales and service; it also possesses a Dalbergia odorifera tree plantation and production base that enjoys unique geographical advantage.
While striving to run business and help others realize their dreams, Yi Jia International has been devoted to paying back the society. The company has donated a combined amount of over US$10 million in a number of countries and regions including China, Singapore, Hong Kong, Taiwan, Malaysia, Canada, Australia, the US, Thailand, Indonesia and Macao.
To create a platform that builds opportunities to realise dreams.
To succeed and help others succeed by nurturing the spirits of entrepreneurship from one generation.
Philosophy of Marketing
Helping others is our first priority. Assisting our team succeed is the greatest achievement.
Philosophy of Branding
Intangible determines tangible, the tangible exemplifies the intangible.
Philosophy of Service
The customer is our closest friend and beloved family; service is fundamental to our future advancement.
Philosophy of Teamwork
There is no perfect individual; but a perfect team.
Philosophy of Execution
Regardless of the conditions, we make it happen; nothing is impossible.
Philosophy of Saving
We earn from the sales and profit from what we save.
Philosophy of Promotion
Truth will only shine through sharing and communication.
Philosophy of Reward
We are rewarded based on our achievements and value.
Philosophy of Employing
Keep the asset who creates value.
Philosophy of Growth
Learning and practicing are the fundamentals of growth.
Philosophy of Work
Be more diligent than the hardest working, be more dedicated than the most committed.
Rule of Work
Average is not acceptable – Always strive
Style of Work
The task is done only when the goal is