About the group

Founded on March 28, 2004, YiJia currently has over 30 subsidiaries in over 50 countries. Our business spans across skincare, nutritional supplements, agricultural production, e-commerce, coaching techniques and high-tech products.

It was the idea of developing natural products delivering safe and effective results to consumers’ beauty and health that has given birth to YiJia. To fulfill this vision, we have set up several professional teams equipped with distinguished scientists and experts for its 80,000-square-foot Research & Development Center and manufacturers in the U.S. They have brought forth YiJia’s three branded product lines, MIRIKEL for nutritional wellness, MAIONE for skincare, and Vii for personal care.

We believe in the harmonious coexistence of human and nature. Therefore, we produce products that are plant-based, vegan, and cruelty-free. This belief led us to the discovery of our signature ingredient Dalbergia Odorifera extract for MAIONE products. Now, we own the only Dalbergia Odorifera tree plantation and production base in the world, with about 300,000 trees planted in Sanya, China.We have invested 200 million US dollars in providing our staff and customers with modern and luxury offices in many places around the world including Shenzhen, Hong Kong, Singapore, and Malaysia. This way, they can enjoy better services and experience, while managing their YiJia business that brings together beauty and love as one. Our products benefit not only our customers but also those in need. Upholding our promise of “charity with love and perseverance,” we are committed to charity work and giving back to society. Each year, we donate a portion of the profits we earn from the product sales to charities around the world. Currently, our global charity work has been helping with issues such as children’s health and education, poverty alleviation, and immigrant resettlement in various countries

To create a platform that builds opportunities to realise dreams.

Our Vision

To succeed and help others succeed by nurturing the spirits of entrepreneurship from one generation.

Our Mission


Philosophy of Marketing

Helping others is our first priority. Assisting our team succeed is the greatest achievement.

Philosophy of Branding

Intangible determines tangible, the tangible exemplifies the intangible.

Philosophy of Service

The customer is our closest friend and beloved family; service is fundamental to our future advancement.

Philosophy of Teamwork

There is no perfect individual; but a perfect team.

Philosophy of Execution

Regardless of the conditions, we make it happen; nothing is impossible.

Philosophy of Saving

We earn from the sales and profit from what we save.

Philosophy of Promotion

Truth will only shine through sharing and communication.

Philosophy of Reward

We are rewarded based on our achievements and value.

Philosophy of Employing

Keep the asset who creates value.

Philosophy of Growth

Learning and practicing are the fundamentals of growth.

Philosophy of Work

Be more diligent than the hardest working, be more dedicated than the most committed.

Rule of Work

Average is not acceptable – Always strive
for excellence.100-1=0

Style of Work

The task is done only when the goal is